• Enterprise, corporate, or SMB business professionals in non-technical roles.
  • Roles include but are not limited to: business analysts, IT managers, project managers, product managers.
  • For senior VPs and above, Data Driven Transformation with Google Cloud is more suitable.
  • Gain a thorough understanding of how ML can be used to improve business processes and create new value.
  • Explore common machine learning use cases implemented by businesses.
  • Identify the requirements to carry out an ML project from assessing feasibility, to data preparation, to model training, to evaluation, to deployment.
  • Define data characteristics and biases that affect quality of ML models.
  • Recognize key considerations for managing ML projects including data strategy, governance, and project teams.
  • Pitch a custom ML use case that can meaningfully impact your business.
  • No prior technical knowledge is required.
  • Saavy about your own business and objectives.
  • Recommended: completing the Business Transformation with Google Cloud course.

2 days – 16 hours

The course includes presentations, demonstrations, and immersive activities.

Module 1: Introduction

  • Overview: what is machine learning?
  • Key terms: Artificial intelligence, machine learning, and deep learning.
  • Real-world examples of machine learning.
  • Overview: five phases in a machine learning project.
  • Phase 1: Assess the ML use case for specificity and difficulty.
  • Brainstorm a minimum of three custom ML use cases.

Module 2: What is Machine Learning?

  • Common ML problem types.
  • Standard algorithms.
  • Data characteristics.
  • Predictive insights and decisions.
  • More real-life ML use cases.
  • Why ML now.

Module 3: Employing ML

  • Features and labels.
  • Building labeled data sets.
  • Training an ML model.
  • Evaluating an ML model.
  • General best practices.
  • Human bias and ML fairness.
  • Part 1: custom ML use case proposal.

Module 4: Discovering ML Use Cases

  • Replacing rules with machine learning.
  • Automating business processes with machine learning.
  • Understanding unstructured data with machine learning.
  • Personalizing applications with machine learning.
  • Creative use cases with machine learning.

Module 5: How to Be Successful at ML

  • Key considerations.
  • Formulating a data strategy.
  • Developing governance around uses of machine learning.
  • Building successful machine learning teams.
  • Creating a culture of innovation.

Module 6: Summary

  • Summary, presentations, feedback form.

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